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salcc celebrates cta’s graduating cohort of business owners

SALCC Celebrates CTA’s Graduating Cohort of Business Owners

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Twelve (12) tourism business owners received their certification from the Community Tourism Basic Training Programme on Thursday August 7, a collaboration between the Sir Arthur Lewis Community College (SALCC) and the Community Tourism Agency (CTA).

“This collaboration has become a model of what is possible when academia and community-focused development align for shared impact,” said Dahlia Guard, CTA’s Chief Executive Officer.

The programme, delivered by the SALCC Hospitality and Business Unit, equipped local entrepreneurs with accommodation management skills to improve their business operations and profitability. The ceremony celebrated the accomplishments of the second and third cohorts of the programme. Dr. Madgerie Jameson-Charles, SALCC Principal, highlighted how the programme aligns with SALCC’s goals to be at the forefront of workforce empowerment and entrepreneurial development.

This moment is particularly meaningful for us at the College, as it reflects the embodiment of our mission — not just to educate, but to empower. We are building a workforce that is qualified, confident, and committed to excellence in community tourism. — Dr. Madgerie Jameson-Charles, Principal of SALCC

Senator Hon. Guibion Ferdinand, Parliamentary Secretary of the Ministry of Tourism, congratulated the graduates for the accomplishment. In his remarks, he reiterated the key goals of community tourism.

“The concept of “community” was really to move away from just the participation on the surface of the industry, and to really have Saint Lucians own the industry,” said Ferdinand, “And when I look at the people sitting here today... I feel very vindicated and proud at what we set out to achieve.”

The graduating participants represented a variety of tourism businesses including ATV tours, villas and cottages. Elius Ford, owner of Eastern Exotic ATV Tours, spoke about his experience in the programme.

“We had a lot of exercises where we exchanged ideas,” said Ford, “These exercises really made me think critically; step-by-step understanding what I am doing.”

SALCC, alongside CTA, looks forward to empowering more Saint Lucian business owners through this programme.

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